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A sustainable bank anticipates its customers' need and builds long-term relationships with its stakeholders. In 2007, we explicitly set out to develop services with those needs in mind. Sustainability should be 'business as usual' — embedded in everything we think and do. It should arise in our first conversation about a customer’s needs, in the development of new products and in the way we handle complaints, confidentiality, and security.
Developing new products and services
Sustainability relies on products and services that suit our customers' needs and attract new customers
Customer service
Customers expect fair treatment, and sustainability is underpinned by consistently high standards of service
Broadening our reach
We have more than 30 million customers in more than 50 countries and we target markets with higher growth
Becoming more inclusive
Inclusive banking means appealing to the broadest range of customers and understanding our customers' needs
Responsible lending
We tightened our lending criteria and developed new services to help customers manage their borrowing
Investment management
Barclays Global Investors is one of the largest asset management companies in the world
Risk Management
Our approach to risk covers environmental and social issues as well as our financial performance
